television - edmonton ratings archives

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there are three kinds of lies: lies, damned lies and statistics -- mark twain

Watch the levels!

Rating surveys from Edmonton's television past.

spring 2008
fall 2007 | spring 2007 | fall 2006 | spring 2006 | fall 2005 | related pages

Spring 2008


Unilke the Fall 2007 television ratings book that somehow allowed both Global and CTV Edmonton to claim the top spot, there was no mistaking the Spring 2008 numbers – Global's got it!


The local television arm of the Canada.com media empire beat out its longtime competitor in the key supper-hour time slot and for the first time in what seemed like forever, a CTV news director had to deal with being in second place » full details »


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Fall 2007


The "Fall 2007" book measured Edmonton television audiences from October 18th to November 21st. In January 2008 CTV and Global Edmonton both made claims declaring themselves the viewer's favourite choice. What gives?


In the case of the latest ratings in a competitive market, the same set of numbers seemed to be able to serve two masters » full details »


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Spring 2007


The "Spring 2007" book measured Edmonton television audiences in February and March ... and that's about all that's known of this ratings period.


Unlike the Bureau of Broadcast Measurement's radio ratings, details of television surveys are generally not made public ... unless stations have something good to say about themselves » full details »


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Fall 2006


Six months ago, Global took out full page ads. This time around they're probably taking a hard look. But that's not the big story of the Fall 2006 Edmonton BBM TV ratings survey.


Global saw a full quarter of its 6 p.m. TV news audience disappear – literally.


While some of the 25,000 viewers that abandoned the CanWest Media station likely drifted to other channels, the total numbers for all TV outlets indicate local news viewership is down – leaving media pundits asking, where did the audience go? » full details »


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Spring 2006


Re-tooling, re-scheduling and re-branding has brought changes to the Edmonton TV news scene -- yet things seem to remain pretty much the same.


CTV/CFRN maintained its lead but CITV/Global is narrowing the gap as announced by full page ads in local newspapers » full details »


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Fall 2005


For over a decade, CFRN TV has dominated the Edmonton television news market. The latest ratings book shows the local CTV affiliate maintaining its hold on their 143,300 adult viewers, up slightly from Fall 2004's 143,100 for the supper hour newscast » full details »


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