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An archive of selected recent events in Edmonton and area radio history.
april 2009
edmonton radio ratings - spring 2009
may 2009
edmonton radio ratings - late spring/early summer 2009
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The big news contained in the latest edition of the Bureau of Broadcast Measurement survey is not who came in first but who came in second: CBC Radio.
While Corus giant 630 CHED has once-again retained the ratings crown, its CISN, JOE FM and iNews 880 outlets posted disappointing numbers.
Disappointment was also shared by the folks at Newcap who saw the reunion of Rob Christie and Audie Lynds not re-unite with their fans, and despite the return of Terry Evans heritage rocker K-97 saw big time audience losses (along with fellow aging-rocker The Bear and the younger-flavoured Sonic FM).
Benefiting from the turmoil is The Bounce, turning in another solid showing, and the countdown is on for the arrival of Portable People Meters and the debut of four new stations on the already-crowded local FM dial.
For all the juicy numbers visit the Last Link Edmonton radio ratings - Spring 2009 report.
If anything, the "Late Spring/Early Summer 2009" book shows Edmonton audiences in a state of mood swing.
At fault might be the manual diary-based method of recording listening habits. The upcoming July/August sample will be the last to use the diaries, with new-to-Edmonton Portable People Meter electronic monitoring set to begin August 31st.
However, when the latest ratings are placed in the context of a long term view, most stations ended up just about where they were expected to that's good news for some and worrying for others.
For all the juicy numbers visit the Last Link Edmonton radio ratings - Late Spring/Early Summer 2009 report.
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