edmonton radio news - the fall 2007 tv ad campaign - the bear
Seeking to regain its classic rock dominance, The Bear threw the cautions of good taste to the wind by showing TV viewers what they feared to imagine on radio: the Paul Brown Show in action.
The spots (and Yukon Jack, Gillian Foote and Paul) speak for themselves.
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Voice: Bear's Paul Brown Show take four
Gillian: Who is this guy?
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Paul: I got us a celebrity endorsement: Mr. Alice Cooper
Yukon: That's Crazy Dave from Rat Posion
Paul: Oh
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Paul: We could Photoshop him
Voice: The Paul Brown Show - weekday mornings on The Bear
Crazy Dave: Yaaaaaaw!
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Voice: Bear's Paul Brown Show take forty
Paul: Pkchooooo
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Gillian: Paul, what are you doing?
Paul: Everyone loves superheroes. Don't move - got you in webs
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Voice: The Paul Brown Show - weekday mornings on The Bear
Paul: This is stupid actually
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Voice: Bear's Paul Brown Show take sixty-nine
Paul: Last one guys, I got it right here
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Gillian: Oh my God that's disgusting
Yukon: What is the logic behind this?
Paul: Shock value
Voice: The Paul Brown Show - weekday mornings on The Bear
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Paul: Wanna see my new moves?
Gillian: No, not really
Yukon: Eeuuuwwww!
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Voice: Bear's Paul Brown Show take one-thirty-four
Yukon: What are you doing with a dog?
Paul: They're cute. it's good for our image
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Gillian: And chicks love dogs
Paul: Have a kiss
Voice: The Paul Brown Show - weekday mornings on The Bear
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Yukon: I told you no dogs!
In a remarkable demonstration of good taste and respect, The Bear's campaign did not take advantage of the station's best hidden talents ...
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... the eyeball-pleasing qualities of co-host Gillian Foote.
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This page updated
00:43 2007-09-24.