edmonton radio news - the fall 2007 tv ad campaign - sonic 102.9

As 2007's late spring/early summer ratings wunderkind, Sonic had no reason not to continue the basic campaign they've been running in the past.

The station ran a single edgy-looking spot made up of two split-30s run back-to-back.

Visuals consisted of music videos intercut with worn-out looking stock footage that seems to have been liberated from a Fisher Scientific dumpster.

While egging on viewers to "try something different," the spot's soundtrack featured such familiar bands as the Red Hot Chili Peppers, Nirvana and Green Day.

Likely the intent was to attract listeners tired of classic rock sound without scaring them off with some of the leading edge music Sonic is known for.

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