104.9 ez rock › the fall 2007 tv ad campaign › edmonton radio news › radio in edmonton › radio

The safe-at-white-collar-work station rotated two lighthearted commercials that promoted the friendly appeal of the station's personalities.

EZ Rock's ratings over the last several books showed they have maintained their usual middle of the upper pack status and the spots seemed to be targetted at those who haven't given the station a try.

With a straightforward visual style, morning show host are heard delivering lively banter that revolves around the concerns of the average homemaker.

Shane: Hi I'm Shane Michaels

Cheryl: And I'm Cheryl Brooks

Shane: Tune in for your chance at a great escape on EZ Rock

Cheryl: Like your own cleaning lady

Shane: A dinner every Wednesday for the family

Cheryl: Or trips to the Carribean

Shane: Listen tomorrow for you chance to win a great escape on 104.9 EZ Rock

Cheryl: We know your life is hectic

Shane: Getting the kids off to school

Cheryl: Picking up the dry cleaning

Shane: Taking the kids to hockey practice

Cheryl: Doctor's appointments

Shane: It never ends. We'll try to piece it all together weekday mornings on 104.9 EZ Rock.

The station also sponsored closed captioning with 15-second spots that only allowed Shane to get a line out.

Shane: And then she says to me "Chickee-chickee mau-mau"

Voiceover: The best variety of yesterday and today - 104.9 EZ Rock

edmonton radio news - the fall 2007 tv ad campaign - 104.9 ez rock